Check out Episode 31 that answers the listener question, "What part of a business does a founder overlook the most?"

Startup fail because they run out of money, can't raise more money, have a hard time launching a product, timing, market-fit... but there's also (and often) a pronounced lack of planning.

You don't need a deeply detailed plan, but having a business plan at startup with placeholders for what you'll learn as you gain speed brings a necessary level of reality and clarity. (it also makes pitching later on much easier)

And check out my show Ask Christa! where I review the listener question, answer using practical tips, then offer additional resources (always in the show notes)!

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Ask Christa! Business Questions, Straight Answers, Real Impact

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