Companies CAN survive on the momentum of an idea or one goal and without a strategy, for a little while, but soon they will run out of runway. They simply don’t have a roadmap that provides the path forward, including what remains tight for structure or loose for flexibility, and how the whole organization made up of several different employees and functions will work together to meet or exceed organizational goals.
That’s not a sustainable model, so don’t be alarmed, but also know that the feeling you have—that there is no strategy—is right… and soon it will probably feel as though you have no real direction, or that teams work in a disjointed way, all focused on what they think needs to be done versus focused on a unifying approach that focuses on specific goals. But that’s not you. It’s the reality when there is no… strategy.
Check out Episode 9, which talks about what to do when there is no strategy at your company!
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