One of the tips I offer to leaders is that if you aren’t feeling nervous about your strategy, then it’s probably not a good one. Strategy isn’t about creating comfort; it’s about understanding the big picture, where you fit in that big picture, and then feeling confident about what you know AND WHAT YOU DON’T KNOW while creating a plan that accommodates for what you know and what you don’t know.

And that’s a lot. You should always feel a little nervous about all you need to consider when it comes to your strategy—that’s what will keep you alert to when you have to tighten things up or loosen things up as it relates to your strategy.

Remember—it’s a composite for how you put everything together to achieve big goals, reflective of your desired future state.

Watch for S1E8: What is Strategy?

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