Summary
In this episode of Ask Christa!, Christa Dhimo explores the concept of strategy in organizations, emphasizing its importance in achieving goals and navigating uncertainties. She discusses the common misconceptions of strategy as well as how many small and mid-sized companies lack clear strategies and the implications of this on their operations. Christa provides insights on how to think about strategy in a less complex way, focusing on the necessary alignment between strategy and execution. She also introduces a series on strategy, addressing common challenges faced by organizations regarding clarity and communication of their strategic goals. Additionally, she shares valuable resources for further understanding and developing strategic thinking.

Key Take Aways
• Strategy is a composite of impact, mission, goals that forms “the plan.”
• Strategy enables achievement of goals even in times of uncertainty.
• Many organizations, especially smaller organizations, lack a clear strategy.
• Strategy is more than commercial sales and the promise of revenue.
• A good strategy includes risks and uncertainties; the best strategies get you through choppy, uncertain times.
• Understanding the big picture is crucial for strategic planning.
• Strategy should be basic and measurable.
• Everyone can be a strategic thinker with practice.

Additional Resources

Harvard Business Review. (2022, February 23). What is strategy? It’s a lot simpler than you think [Video]. YouTube. https://www.youtube.com/watch?v=o7Ik1OB4TaE

Traffic, B., & Halvorson, K. (n.d.). What Is Strategy (and Why Should You Care)? - Brain Traffic blog. https://www.braintraffic.com/blog/what-is-strategy-and-why-should-you-care

What is business strategy & why is it important? (2022, October 20). Business Insights Blog. https://online.hbs.edu/blog/post/what-is-business-strategy

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